YARN was created as part of the Fashion Lab 2024

Cultural Essence

YARN, launched in December 2024, is a new e-commerce platform that celebrates the spirit of Saudi Arabia’s fashion and culture. Inspired by the traditional Al Sadu weaving technique, YARN bridges heritage and contemporary design, offering a curated selection of innovative products from Saudi Arabia’s rising talents.

Artistic Innovation

With a focus on storytelling and craftsmanship, YARN connects you to unique pieces that embody culture and creativity. Every product is handpicked to reflect the region's fashion landscape, making YARN more than just a shopping destination, it’s a celebration of artistry and authenticity.

Local Empowerment

Our mission is to empower local brands, share their stories, and bring their creations to customers across the Kingdom and beyond.

Get to know the Designers

  • USCITA

    Uscita is Saudi Arabia’s trailblazing genderfluid fashion label, unveils the essence of individuality with its SS24 collection.

    https://uscita.store/ 

  • NAF

    Inspired by his roots in Diriyah, the historic heart of Saudi Arabia, Naif Alhaif blends cultural authenticity with modern design.

    https://nobleandfresh.com/ 

  • NORA AL SHAIKH

    A designer based in Jeddah has carved a unique niche in the world of fashion with her distinctive fusion of architectural lines and rich color palettes.

    https://noraalshaikh.com/ 

  • Samar Nasraldin, a Paris-trained designer from Jeddah, blends Saudi heritage with avant-garde sophistication to create bold, confident fashion for the modern woman.

  • At The Untitled Project, Israa set out to redefine casual luxury by fusing Saudi heritage, bold design, and sustainable craftsmanship.

  • Mona Alshebil is a contemporary high-end fashion brand dedicated to celebrating the success and elegance of modern women.

  • A Saudi-based jewelry brand founded by Princesses Noura, Mashael, and Sara Al Saud, redefining the art of collaboration and creative expression.

  • “Awaken” is a brand born from the essence of mindfulness and presence.

  • A luxury bohemian ready-to-wear brand. Rebirth is a brand born from the desire to breathe new life into artistic traditions and cultural narratives.